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O conceito de coworking (escritório compartilhado) não é novo, mas ainda é desconhecido por muita gente. O modelo de trabalho, que tem como principal característica compartilhar um espaço, surgiu em 2005 nos Estados Unidos quando o engenheiro de software Brad Neuberg decidiu trabalhar com os amigos e percebeu que dividir o mesmo espaço com eles trazia economia, troca de experiências e isso resultava em melhor produtividade. Logo esse novo modelo de trabalho ganhou força e se espalhou pelo mundo, chegando ao Brasil nos anos seguintes.

Considerado por muitos, como o modelo do futuro (ou seria do presente já) os chamados escritórios compartilhados vêm registrando um crescimento estrondoso no Brasil. De acordo com o Censo Coworking Brasil 2017, o número de espaços cresceu 114% em relação ao ano anterior, chegando a 810 espaços, sendo quase a metade (336) apenas no estado de São Paulo. O setor movimentou R$ 82 milhões e gerou 3,5 mil empregos diretos e indiretos em todo o País e tem sido visto como uma opção para impulsionar a economia.

Em Rio Preto, o empresário Roberto Luz Braga foi um dos primeiros a investir no coworking. Desde 2013 no ramo ele vê a troca de experiências entre os profissionais como a característica mais importantes do espaço compartilhado. “Com a otimização de um espaço, o profissional ganha com redução de custos e com network e aprendizado porque ele convive com pessoas de vários setores diferentes. Aqui, por exemplo, temos em um mesmo espaço profissionais de diversas áreas, como comercial, tecnologia, programação, logística, recursos humanos, entre outros”, explica o empresário.

Na maioria das vezes as empresas que oferecem esse tipo de serviço dão toda a estrutura para o usuário trabalhar como: escritórios executivos, sala de reunião, sala de treinamento e espaço para eventos, além de recepção, internet e atendimento telefônico. O valor da locação de um espaço, em Rio Preto, varia, em média, de R$ 300 a R$ 500.

O diretor de criação Nelson Pimenta, escolheu um espaço coworking, há dois anos, para exercer suas atividades. Compartilhando o espaço ele ampliou a rede de clientes e aumentou o quadro de funcionários de sua agência de publicidade. “No começo escolhemos o modelo de coworking pela facilidade de contratação do espaço, não precisava de móveis, de contratos longos ou fiador. Além dessas vantagens, criamos um networking muito grande com outras pessoas que também estão aqui. Não pretendo sair do espaço tão cedo, consegui expandir minha equipe e também troquei de sala para confortar mais gente”, explica.

Veja 6 vantagens de optar pelo coworking:

Redução de Custos – Por um valor relativamente baixo o usuário tem acesso a um ambiente profissional e com internet de qualidade.

Aumento da produtividade – A maioria dos usuários de um espaço de coworking se diz mais produtivos devido ao ambiente motivador.

Ambiente profissional e estimulante – Os usuários são pessoas que têm como foco produzir e inovar e esse espírito ajuda a criar um ambiente onde as pessoas se sentem felizes.

Agregar valor ao seu produto ou serviço – As pessoas veem com bons olhos os espaços de trabalho compartilhado, enxergam modernidade e profissionalismo.

Ambiente livre de competição – Os usuários se apoiam naturalmente. Quando um deles tem uma dificuldade sempre existe algum membro que pode ajudar de alguma maneira.

Comunidade colaborativa – O coworking é um dos frutos da era do compartilhamento. As pessoas que trabalham nesse locais são estimuladas a se ajudarem e a trocarem experiências.

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